Wear the bright outfit. This shoe founder says standing out helped her succeed.

Marina Larroudé wears a red Alaïa dress. Maegan Gindi for BI When Marina Larroudé isn't designing new shoes, she's scouring the internet for something old to wear. She might be the cofounder of her namesake footwear brand, Larroudé, but she's not interested in chasing the latest luxury drops. Ever been on TheRealReal ? She's a regular. She even gets notifications when new (old) Chanel blazers are listed at a discount. Larroudé's shopping habits are influenced by her life in fashion. She spent a decade in editor roles at Condé Nast, then served as fashion director of the luxury department store Barneys . Now, the 46-year-old runs the company she and her husband, Ricardo, founded in their dining room nearly six years ago.