Wealthy Swiss investors have a weird flex: a blue briefcase filled with 10 pounds of chocolate

Lindt hands out chocolate-filled briefcases to voting shareholders each year. Lindt & Sprüngli Swiss investors showcase their wealth each April by carrying blue briefcases filled with chocolate. Lindt gifts them to voting shareholders each year, but a share costs around $100,000. One local investor described the "quirky tradition" as a "very Swiss kind of flex." From Patagonia vests to Rolex Submariners, the finance world is full of status symbols and fashion flexes. Wealthy Swiss investors have one of the weirdest: a blue briefcase filled with roughly 10 pounds of chocolate. Lindt shareholders who vote at the Swiss chocolatier's annual meeting in Zurich every April receive a "Schokoladekoffer" or "chocolate suitcase." The briefcase is free, but a Lindt voting share costs around 78,000 Swiss francs, or more than $94,000. The shares have traded as high as 132,000 Swiss francs — north of $150,000 — within the past year.