We went status-symbol spotting at the US Open. Here's what we found.
Attendees at the US Open tennis tournament are showcasing high-end fashion, luxury watches, and branded athletic wear. The coverage highlights specific trends like monochrome outfits and the popularity of brands such as Bulgari and Alo.
Why it matters
This reflects the intersection of professional sports events with luxury lifestyle marketing and consumer fashion trends.
US Open attendees made statements with high-end accessories and designer pieces. Daniel Edward Photography for BI Tennis fans are serving at this year's US Open . We're talking about their fashion , of course. Attendees have been photographed walking throughout the USTA Billie Jean King National Tennis Center in New York for the past two weeks, wearing standout ensembles and luxury timepieces . Here are the best fashion looks we spotted on the ground. Bulgari watches are elevating simple outfits. Daniel Edward Photography for BI An attendee wearing a white tank top and satin silver pants took her outfit to the next level with a Serpenti Tubogas watch , which costs upward of $7,400. Blue jeans are out, and white jeans are in. Daniel Edward Photography for BI A couple wore matching pairs with their Ralph Lauren shirts and baseball caps. They both also wore white sneakers.
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