We partied with VCs at an astrology app launch. On the menu: anxiety, love, and manifesting money.
Business Insider reporters attended a launch party for Lora, a new astrology app, hosted at a venture capital firm's office. The event highlights the growing intersection of AI technology, venture capital investment, and the niche market for social-astrology applications.
Why it matters
It illustrates how venture capital is increasingly betting on AI-integrated lifestyle apps, signaling a trend where tech firms seek to monetize personal development and spirituality.
Business Insider's Grace Lett and Sydney Bradley at an astrology app's launch party in New York City. Sydney Bradley/BI We attended the launch party for Lora, a new astrology app, at a VC rooftop. Lora offers in-depth analysis about a user's birth chart, an AI chatbot feature, and more. We chatted with techies about their star signs and had a tarot reader look into our love lives. It was the day after the Fall Equinox, and we were partying on a rooftop, pulling tarot cards about our love lives. The location might surprise you: a venture capital firm's office overlooking the Manhattan skyline. Wait, what's astrology got to do with venture capital? We were at a launch party for a social-astrology app called Lora. The party was hosted by Lora founder Michelle Parsons at the offices of her pre-seed backer — AlleyCorp — in SoHo.
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