We got the first look at Target's revamped SoHo store where the retailer is all-in on style

Target's mascot Bullseye greets visitors at the retailer's newly remodeled SoHo store. Dominick Reuter/Business Insider Target just remodeled its SoHo store with a larger emphasis on style and design. The store showcases a curated sample from Target's full merchandise assortment. Target invited Business Insider for an exclusive first look ahead of the location's reopening. Target is doubling down on its SoHo concept store. Less than a year after remodeling the store's main floor, the bullseye retailer went back in to reimagine the rest of the footprint that anchors Target in one of the world's top shopping districts. "It was probably more of a glorified convenience store," Target's chief brand officer Michelle Messenberg told Business Insider during an exclusive walkthrough ahead of Thursday's reopening. Located at the corner of Broadway and East Houston Street, the SoHo store shares the block with trendy shops like Prada, Arc'teryx, and Allsaints.