‘We didn't know our lobster was going to Taylor Swift's wedding,’ Quebec fishery says
A Quebec-based fishery is experiencing a surge in interest after its lobster products were identified as part of the menu at Taylor Swift and Travis Kelce's wedding. The company president expressed pride in the exposure and expects the increased visibility to lead to new business opportunities.
Why it matters
This illustrates the 'celebrity effect' on niche businesses and how high-profile events can serve as powerful, organic marketing for regional food producers.
A Quebec fishery says interest in its products has spiked in the wake of Taylor Swift and Travis Kelce’s Madison Square Garden wedding on Friday.
The article is a straightforward business-interest piece focusing on the company's reaction to celebrity exposure.
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