Watch: What Vibe Teaches Us About Naming Films | The WRONG TITLE | FMM 31
This article examines the importance of film titling using Kunal Khemu’s film 'Vibe' as a case study. It argues that a title serves as a crucial promise to the audience regarding the film's genre and premise.
Why it matters
Understanding marketing and creative choices in cinema provides insight into the entertainment industry's audience engagement strategies.
Why is Kunal Khemu’s new film called Vibe? A film’s title is the first promise you make to the audience. It should tell us something about the genre, the premise, the characters or the experience we’re signing up for. In this episode of Frequently Made Mistakes, Sudhish Kamath uses Vibe as a case study to examine what makes a film title work. to the gags.
Published - September 19, 2026 05:00 pm IST
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