Watch: 'Viking Row' fever grips Miami before Norway's historic World Cup clash against England
Norway football fans in Miami are celebrating ahead of a historic World Cup quarter-final match against England. The 'Viking Row' tradition has become a viral sensation, drawing participation from locals and city officials.
Why it matters
This illustrates the cultural impact of international sporting events on host cities and the global popularity of football.
Miami Beach has been painted red ahead of one of the biggest matches of the 2026 FIFA World Cup, with thousands of Norway supporters turning the city's iconic Ocean Drive into a carnival of chants, songs and Viking-inspired celebrations before Saturday's quarter-final against England.The Scandinavian nation has captured the imagination of football fans throughout the tournament, and its travelling supporters have ensured the excitement extends well beyond the stadium. The now-famous "Viking Row" has become the defining celebration of Norway's remarkable World Cup run, with fans sitting on the streets and moving their arms in unison to recreate the image of Viking warriors rowing longships into battle.The tradition, inspired by Norway's Norse heritage, has become one of the tournament's most viral fan moments.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in