Watch: 'This has never happened before!' Olivia Colman on viral Wicker memes
Actress Olivia Colman expressed surprise at the viral social media reaction to her new film, Wicker, which features Alexander Skarsgård. The film, a fantasy rom-com about a woman who creates a partner out of wicker, has generated significant online buzz ahead of its release.
Why it matters
This illustrates the modern phenomenon of how unconventional film marketing and visual aesthetics can drive viral social media engagement before a movie's premiere.
'This has never happened before!' Olivia Colman on viral Wicker memes Close New fantasy rom-com Wicker, starring Olivia Colman and Alexander Skarsgård, has sparked a flood of viral memes and tongue-in-cheek jokes on social media ahead of its cinema release.
The film tells the tale of a lonely, ostracised fisherwoman living in a medieval village who hires a basketmaker to mould her a new partner made entirely out of wicker.
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