Watch Jalen Brunson, Roman Reigns, Haliburton, Rollins' Wild Confrontation at WWE SNME in MSG
NBA players Jalen Brunson and Tyrese Haliburton made guest appearances at a WWE event in Madison Square Garden, leading to a confrontation involving wrestlers Roman Reigns and Seth Rollins. The segment concluded with Brunson and Reigns standing tall after a chaotic brawl.
Why it matters
The crossover between professional sports and professional wrestling highlights the growing trend of cross-promotional entertainment to boost viewership.
01:31 Featured Video Mavericks-Knicks SL Highlights Home Pro Wrestling WWE John Nacion/Getty Images for Fanatics Pro Wrestling Watch Jalen Brunson, Roman Reigns, Haliburton, Rollins' Wild Confrontation at WWE SNME in MSG Paul Kasabian Jul 18, 2026 New York Knicks guard Jalen Brunson made an appearance at WWE Saturday Night's Main Event alongside World Heavyweight Champion Roman Reigns at his home arena of Madison Square Garden.
Brunson made a long procession from the Knicks' locker room to the ring, where Reigns praised the guard's championship efforts in front of thousands of screaming fans.
CM Punk Talks WWE Absence Bleacher Report Brunson on WWE Mt. Rushmore 👀 Bleacher Report Latest Wrestling Rumors 🤫 Bleacher Report Brunson was seen sporting his custom Knicks championship belt , which was signed by Reigns.
The happiness and peace soon broke up, though, when the music of Seth Rollins, Reigns' SummerSlam opponent in two weeks, hit.
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