WATCH | Cruising nicely: Bullied BMW security guard gets a car
A security guard at a BMW dealership was gifted a new car by a cybersecurity firm after being publicly humiliated by a customer. The story went viral on social media, leading to widespread support for the guard.
Why it matters
The incident serves as a case study in social media activism and the power of public sentiment to influence corporate and individual outcomes.
Two weeks ago, a BMW client told the dealership’s security guard that he was “cheap” and would never own one, and today the guard drives his own 1 Series.
“I am cruising nicely” – that’s what the 27-year-old Teboho Kabayi told Sowetan on Thursday after receiving a BMW 1 Series as a life-changing gift after suffering humiliation and bullying from a customer who mocked him and said that he would never own the luxury car.
The incident took place about two weeks ago at Kabayi’s workplace, BMW Kempton Park.
Two weeks ago, a client at a BMW dealership told the security guard that he will never own the car brand, but today, he does after he was gifted a 1 Series following the humiliating incident that also saw thousands of rands being donated to him. Story to drop at 11.45am. Download… pic.twitter.com/iQBN7MsByB
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