Waste to Wonder: Street Artists Create a Live Art Installation at Parel Cha Raja Using 45,000 Bottle Caps
Coca-Cola India and street artists created a large-scale art installation at Mumbai's Parel Cha Raja using 45,000 discarded bottle caps. The 'Waste to Wonder' project aimed to promote responsible waste management during the Ganesh Chaturthi festival.
Why it matters
It demonstrates how corporate brands can use cultural events to engage communities in sustainability and recycling awareness.
More than 45,000 discarded bottle caps were transformed into a large-scale live art installation at Parel Cha Raja in Mumbai, as Coca-Cola India, HCCB and street artists Doodle Mapuls brought ‘Waste to Wonder’ to the heart of Ganesh Chaturthi celebrations. The installation used recovered bottle caps to depict traditional performers, turning discarded materials into a colourful expression of the city’s festive spirit.
Created live over five days, the installation became a visual highlight at Parel Cha Raja, drawing devotees and visitors who watched the artwork take shape. The live artwork offered visitors a first-hand view of how everyday discarded materials could be creatively reimagined, while adding a distinctive artistic element to the festive experience.
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