Walmart won't charge a 'personalized price', CEO says

Walmart won't charge a 'personalized price', CEO says Charles-McClintock Wilson/NurPhoto via Getty Images Walmart CEO John Furner says AI and digital shelf labels won't be used for personalized prices. "We price the product, not the person," he said in a memo to employees and customers Friday. The retail giant and other competitors have faced public scrutiny over new pricing tech. Walmart CEO John Furner wants to clear the air about how the retail giant is using new pricing technology . "We don't set different prices based on who you are or the time of day, and we won't," he said in a memo to employees and customers on Friday. Furner said he was responding to questions he's received this year about how the company is implementing new digital shelf labels and the AI-powered shopping assistant, Sparky.