Walmart vows not to use customer data for personalized pricing: 'We won't do it' - Fox Business

Walmart is assuring customers it will not use personal data or AI to personalize prices. In a letter published Friday, Walmart President and CEO John Furner reaffirmed the retail giant's long-standing "Every Day Low Prices" strategy, saying the company prices "the product, not the person." "I've heard concerns about companies using that information and technology to charge you more," Furner said. "I want to tell you where we stand: We price the product, not the person." Furner said prices may fluctuate when the cost of goods or transportation changes, but stressed that Walmart will not use a customer's income, shopping history, urgency or other personal information to set prices. WALMART LAUNCHES WEEKLONG FALL SALE OVERLAPPING AMAZON PRIME BIG DEAL DAYS "We won’t do it," Furner said. "YOU are at the heart of our WHY and our relationship with you has always been built on trust.