Walmart’s Flipkart is quietly building a food delivery challenger in India
Walmart-owned Flipkart is testing an internal food delivery service in India to compete with established players Zomato and Swiggy. The service, currently available to thousands of employees, utilizes a dedicated logistics fleet and the government-backed ONDC network.
Why it matters
Flipkart's entry into the highly competitive Indian food delivery market could disrupt the current duopoly and reshape the e-commerce landscape in the world's most populous nation.
Flipkart, the Walmart-owned Indian e-commerce giant, is preparing to challenge India’s food-delivery duopoly of Zomato and Swiggy. It is entering a fiercely competitive market that has defeated even previous attempts by Amazon and Google to break in.
The Bengaluru-based company is testing its food-delivery service internally and has expanded the trial from a few hundred employees to upwards of 8,000, according to two people familiar with the matter. It has also deployed a dedicated fleet of riders through its logistics arm, Ekart, separate from the riders who handle its quick-commerce deliveries, as it prepares for a public launch.
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