Walmart lights up a new feature for shoppers on its digital price tags
Walmart has introduced a feature that allows shoppers to activate a flashing light on digital price tags via the company's mobile app to help locate items. The feature, which was previously available to employees, aims to improve shopping efficiency.
Why it matters
This implementation demonstrates how retailers are leveraging IoT and digital infrastructure to enhance the in-store customer experience.
Indicator lights are built into the new digital price tags that have been appearing in Walmart's US stores for the past year. Dominick Reuter/Business Insider Walmart shoppers can now use the app to activate a flashing light to help locate items on shelves. The feature is part of the company's rollout of digital price tags in its US stores. While the tags stirred controversy, CEO John Furner pledged there will be no personalized pricing. If you've ever spent more than five minutes scrutinizing the spice options at the grocery store, Walmart has some exciting news for you. The retail giant said Thursday that shoppers can now use their mobile app while browsing in-store to activate a flashing light that helps locate items on shelves.
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