Walmart is taking shots at Amazon and Costco with a new membership bundle for Sam's Club
Walmart has launched a new membership bundle combining Walmart Plus and Sam's Club Plus for $120 annually. The move is a direct competitive play against Amazon and Costco, emphasizing rapid delivery services and value-driven pricing.
Why it matters
This aggressive bundling strategy signals a shift in the retail landscape as major players compete for customer loyalty through integrated ecosystems and logistics speed.
Walmart is now bundling memberships with Sam's Club. Dominick Reuter/Business Insider Walmart is offering a new membership bundle that combines Walmart Plus and Sam's Club Plus. The new combo includes both memberships for less than the price of a Costco Executive membership. A key feature of each membership is their increasingly fast delivery services. Walmart rolled out a perk for its Plus membership programs, taking a shot at rivals Amazon and Costco. The retail giant said Tuesday that it is offering a membership bundle that includes Walmart Plus and Sam's Club Plus for $120 per year. That means existing Sam's Club Plus members now effectively get Walmart Plus included, and Walmart Plus members can add the premium-level club membership for an additional $22. CEO John Furner took a not-so-subtle jab at Amazon and Costco in a statement announcing the news.
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