TechCrunch·2 min read·easy
Walmart completes its acquisition of TV advertising company Vibe.co
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Aisha Malik
✦AI Summary
Walmart has finalized its acquisition of Vibe.co, a self-service streaming TV advertising platform. The deal integrates Vibe.co into Walmart Connect to help small and medium-sized businesses reach customers through connected TV ads.
Walmart announced on Tuesday that it has completed its acquisition of self-service streaming TV advertising platform Vibe.co. The acquisition, which was first announced in June, brings Vibe.co into Walmart Connect, the retailer’s connected TV advertising platform.
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