Wait, the average Muse agent purchase is over $200? Tell me what you're buying!
Meta's Q3 earnings reveal that over a quarter of Muse AI users are utilizing the agent for purchases, with an average order value exceeding $200. The author reflects on the convenience of AI-assisted shopping versus the personal enjoyment of browsing and purchasing items manually.
Why it matters
This highlights a significant shift in consumer behavior toward AI-integrated commerce and the potential for AI agents to become primary interfaces for retail transactions.
Meta Muse, hard at work at spending your money. Smith Collection/Gado/Getty Images Meta says that over a quarter of Muse users made purchases with the AI agent. The average order was over $200 — that's a lot of clams! If this is you, please tell me what you're using it for. Something just blew my mind, and I'm asking for your help to figure it out. According to Meta's Q3 earnings call on Wednesday , more than a quarter of Muse users so far have used the AI agent make purchases — and the average order size is over $200. I'll say that again: average order size over $200. This is shocking to me, and I'm someone who has been actively and happily using Muse for a variety of things.
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