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cnbc.com·3 min read·medium

VW top investor calls for faster overhaul to fend off Chinese rivals

S
Sam Meredith
VW top investor calls for faster overhaul to fend off Chinese rivals
✦AI Summary

Volkswagen's primary shareholders are pressuring management to implement a radical restructuring plan, including potential job cuts of up to 100,000 employees. The company faces significant financial pressure from high tariff costs and intense competition from Chinese automotive manufacturers.

Why it matters

As Europe's largest automaker, Volkswagen's struggle reflects broader challenges facing the traditional European automotive industry in the face of global competition and economic shifts.

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Volkswagen 's top investor and controlling family shareholders on Friday issued their clearest message yet to management as the German auto giant weighs the prospect of what could be the most radical overhaul in the firm's 89-year history.

Europe's biggest carmaker has confirmed that it is looking to cut up to 100,000 jobs, twice as many as previously stated, as it seeks to counter a profit slump amid billions of euros in tariff costs and intensifying competition from Chinese car brands.

"The Volkswagen Group is at a historic crossroads," Hans Dieter Pötsch, chairman of the board of management of Porsche SE, said in a statement.

"The decisions that Volkswagen makes now will determine its future. For the sake of the company and its sustainable competitiveness, everyone must now step up and take responsibility."

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