Vogue sent robots down the runway at Vogue World, and people were not impressed
Vogue World's Milan event featured humanoid robots on the runway, a choice that drew mixed reactions from attendees and critics. The spectacle highlighted the magazine's increasing alignment with tech industry partners.
Why it matters
It reflects the growing integration of artificial intelligence and robotics into high-end fashion and cultural events.
MILAN, ITALY - SEPTEMBER 22: Unitree robot and a model walk the runway during Vogue World: Milano 2026 at Galleria Vittorio Emanuele II on September 22, 2026 in Milan, Italy. (Photo by Daniele Venturelli/Getty Images for Vogue) | Image Credits:Daniele Venturelli / Contributor / Getty Images Vogue World closed its Milan edition this week with a troupe of robots — perhaps a preview of what's coming when the event descends on San Francisco next year.
Vogue World is the magazine's annual traveling spectacle, now in its fifth year: part runway show, part celebrity showcase, part variety hour, part ad-sales opportunity , staged in a different city each time. It has run through New York, London, Paris, and Hollywood. This year's Milan edition was marketed as a tribute to Italian craftsmanship and "the human touch" in an age of technology, which makes what happened next a little strange.
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