Vizag Steel’s brand image threatened by sale of suspected duplicate products in A.P.
Rashtriya Ispat Nigam Limited (RINL) is facing a threat to its brand image due to counterfeit 'Vizag 550D' steel products entering the market. These suspected low-quality duplicates may compromise the structural integrity of construction projects.
Why it matters
Counterfeit construction materials pose a severe public safety risk and threaten the economic stability of established manufacturing brands.
A few small-sized steel production companies and re-rolling mills in neighbouring States are cashing in on production bottlenecks at the Visakhapatnam Steel Plant by flooding local markets with a counterfeit product, Vizag 550D TMT, suspected to be produced in external rolling mills based in Raipur, Chhattisgarh.
The product closely resembles the genuine Vizag TMT 550D manufactured by Rashtriya Ispat Nigam Limited (RINL).
While the Raipur origin remains a strong suspicion among industry circles, no official investigation or enforcement action has established the source. The sale of the counterfeit product has raised public safety concerns and prompted trade unions to seek action.
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