Vivian Tu, CEO of 'Your Rich BFF,' says these 3 splurges are actually worth the money
Financial influencer Vivian Tu, known as 'Your Rich BFF,' shares her philosophy on spending money on high-quality items that last longer. She advocates for the 'buy it nice, or buy it twice' strategy, specifically recommending luxury soaps as a worthwhile splurge.
Why it matters
It provides personal finance advice that challenges the 'frugal at all costs' narrative, emphasizing long-term value over short-term savings.
Vivian Tu, also known as Your Rich BFF, knows the value of money. Still, she named three splurges she can't live without. Vivian Tu Vivian Tu is "Your Rich BFF," but she's just like the rest of us — and loves a little treat. It's why she broke down the three splurges she can't live without. Hint: One is just for your hands. Vivian Tu spent her first years out of college on a trading desk. While working at JP Morgan, she noticed something about the wealthy people she worked around: they didn't dress like it. "Nobody really had that fancy of stuff," Tu, who got our attention as our "Rich BFF" thanks to her sound money advice, told Business Insider. "Once you kind of have the one watch, the guys wore the same watch every single day."
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