Vivek Ramaswamy’s ad using Amy Acton’s estranged mother has ended its TV run

Vivek Ramaswamy's campaign has ended the run of a controversial political advertisement that featured the estranged mother of his opponent, Amy Acton. The ad faced widespread bipartisan criticism for exploiting sensitive family history and personal trauma.
Why it matters
The incident highlights the increasingly aggressive and personal nature of modern political campaigning and the potential for backlash against negative advertising tactics.
Republican Vivek Ramaswamy’s ad featuring the estranged mother of Amy Acton, his Democratic opponent for Ohio governor, is leaving the state’s airwaves, the Ramaswamy campaign confirmed Thursday. The ad, which debuted last week to wide bipartisan condemnation, is rotating out after completing its intended run, according to the campaign. The campaign has other ads running in the final days of the race. In the now-completed ad campaign, Donna Arthur — the mother whom Acton says she has not seen since her then-stepfather was charged with raping her as a young child nearly 50 years ago — calls her daughter a liar and urges Ohioans not to vote for her. The ad does not address details of the rape case. But critics panned the Ramaswamy campaign’s decision to use Arthur as a character witness and dredge up painful family history.
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