Vision Group to host fans as they welcome Premier Le
The English Premier League trophy is visiting Uganda as part of a three-country East African tour hosted by Guinness. Fans will have the opportunity to view and photograph the trophy at the Vision Group headquarters in Kampala.
Why it matters
This event highlights the growing global reach of European sports brands and their efforts to engage international fanbases through experiential marketing.
Hundreds of English Premier League fans are expected to visit the New Vision on Monday to see the Premier League trophy. It's a great opportunity for them to show support for their favourite clubs.
Guinness is giving Uganda's football fans something new to celebrate by bringing the famous Premier League Trophy to the country from October 11 to 13, 2026. The trophy's visit is part of a three-country East African tour.
After stopping in Entebbe on Sunday, the trophy will head to the Vision Group headquarters, where the New Vision, Bukedde Newspaper, Bukedde Radio, and other stations are based.
Fans can take photos with the trophy, which Asprey of London, the Crown Jewellers, designed and made.
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