Visa Expands "Infinite Tastes: Beyond the Menu" with a New Wave of Culinary Journeys Across Asia Pacific
Visa is expanding its 'Infinite Tastes: Beyond the Menu' program across the Asia Pacific region to offer exclusive culinary experiences to its affluent cardholders. The initiative focuses on providing immersive, chef-led dining journeys to meet the growing demand for experiential luxury.
Why it matters
This reflects a broader shift in consumer behavior where affluent demographics prioritize unique, identity-driven experiences over traditional luxury goods.
SINGAPORE , Sept. 30, 2026 /PRNewswire/ -- Visa, a global leader in digital payments, today announced an expansion of Infinite Tastes: Beyond the Menu , its chef-led culinary marquee program created exclusively for Visa Infinite cardholders, offering immersive dining experiences across Asia Pacific. Designed to bring guests closer to the people, places and craft behind each meal, the program gives cardholders access to experiences that go beyond the restaurant — from guided market tours and immersive tastings to intimate chef-hosted tables, off-menu creations and one-night-only culinary journeys not typically open to the public.
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