‘Virtual magnet’ claims reveal why EVs need their rare-earth magnets

A Bengaluru-based startup called Vimag Labs claims to replace rare-earth permanent magnets in electric motors with 'virtual' magnets generated by software-controlled copper coils. The article explains that this technology is essentially an application of traditional electromagnetism rather than a new invention, as it relies on established principles used in large-scale power generators.
There have been a number of news reports recently about a startup in Bengaluru called Vimag Labs that has reportedly replaced rare-earth magnets in motors with so-called “virtual” magnets.
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