Virat Kohli beats SRK, Priyanka Chopra to become India's most valuable celebrity
Cricketer Virat Kohli has been named India's most valuable celebrity, topping a new list by Fortune India and Interbrand with a brand value of Rs 3,542 crore. The rankings are based on factors like social media influence, trust, and endorsement success, with Shah Rukh Khan and Priyanka Chopra following in second and third place.
Why it matters
This report highlights the growing economic power of celebrity branding in the Indian market and the shift toward athlete-influencers as primary marketing vehicles.
Virat Kohli beats Shah Rukh Khan, Priyanka Chopra to become India s most valuable celebrity with Rs 3,542 crore brand value: See who made the top 10 | Hindi Movie News - The Times of India
The article reports on a third-party industry ranking without injecting political or subjective commentary.
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