Vijay’s birthday photo with Trisha Krishnan triggers a rush for Conçu’s tiramisu

A social media post by actress Trisha Krishnan featuring a tiramisu dessert from the patisserie Conçu has triggered a massive surge in sales for the brand. The viral attention led to increased production demands across the company's multiple locations in Hyderabad and Bengaluru.
Why it matters
This highlights the significant influence of celebrity social media endorsements on consumer behavior and local business demand.
A birthday post by actor Trisha Krishnan sparked an unexpected Tiramisu frenzy across cities.
The article is a straightforward report on a consumer trend and business impact without political or social agenda.
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