Victorian shop owner finds nearly 30
A Victorian shop owner discovered a nearly 30-year-old Magnum Ego ice cream while cleaning out a freezer in his general store. The discovery went viral on social media, sparking nostalgia for the discontinued treat.
Why it matters
It highlights the cultural impact of discontinued consumer products and the power of social media to turn mundane discoveries into viral human-interest stories.
A Harrow shop owner has found an almost 30-year-old Magnum Ego ice cream in his freezer. ( Supplied: Ash Standbridge )
A Victorian shop owner has found an almost 30-year-old Magnum Ego ice cream at the bottom of his freezer.
Ash Stanbridge took to social media to post the discovery, which has since gone viral, with people sharing memories of the Magnum Ego.
Mr Stanbridge has uncovered multiple souvenirs from over the decades, in the same storeroom the freezer was in.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in