Vertu Is Back With a Folding Phone Powered by—Surprise—an AI Agent
Luxury smartphone brand Vertu is attempting a market comeback with the AlphaFold, a new folding phone integrated with an AI agent called Hermes. Despite its historical reputation for high-end materials and concierge services, the company has shifted its manufacturing to China and is now targeting business executives with AI-driven productivity features.
Why it matters
This reflects the broader industry trend of integrating AI agents into hardware to justify premium pricing and differentiate products in a saturated smartphone market.
Vertu Is Back With a Folding Phone Powered by—Surprise—an AI Agent | WIRED
The article provides a factual account of the company's history and current product launch without using loaded language, while acknowledging its checkered past.
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