Veekee James Speaks on How Much It Costs to Make One of Her Dresses
Nigerian fashion designer Veekee James has defended her high pricing, stating that her dresses start at ₦1 million. She explains that the cost reflects the brand's value, the creative process, and the extensive labor involved in her designs.
Why it matters
The story provides insight into the luxury fashion economy in Nigeria and the challenges designers face in justifying premium pricing to consumers.
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Top Nigerian fashion designer Veekee James has opened up about what it truly costs to wear one of her creations, disclosing that no dress leaves her atelier for less than ₦1 million.
The designer made the disclosure during a recent interview, where she addressed customers who question her pricing.
Veekee James discloses the least amount she accepts to make a dress. Credit: @veekeejames Source: Instagram Rather than apologising for her rates, she broke down the layers of value behind every stitch.
According to Veekee James , the price tag is not arbitrary. It reflects everything she has poured into building her brand, from years of investment to the creative energy that goes into designing each piece from scratch.
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