Vapes to have less enticing names and flavours to protect children
The UK government is launching a consultation to restrict the marketing of vapes to children by banning colorful packaging and sweet-inspired flavor names. These measures aim to curb youth nicotine addiction while maintaining access for adult smokers.
Why it matters
Regulating the marketing of nicotine products is a major public health policy debate balancing harm reduction for adults against the protection of minors.
Image source, Getty Images By Michelle Roberts Digital health editor Published 10 July 2026, 03:15 BST Updated 1 hour ago Vapes with colourful packaging, or with names or flavours inspired by sweets and cocktails, could be banned as part of plans to stop them being marketed to children.
The article presents the government's proposal and quotes the Health Secretary while acknowledging the role of vapes in smoking cessation.
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