Vancouver FM radio station undergoes a subtle rebrand
A Vancouver radio station, 104.9 FM, has rebranded from KiSS Throwbacks to KiSS West Coast. The station is also set to become the new broadcast home for Vancouver Canucks games, though it will not feature pre- or post-game coverage.
Why it matters
This reflects ongoing consolidation and format changes within the Canadian media landscape, impacting local sports broadcasting access.
A Vancouver FM radio station that has undergone some major programming additions also recently underwent a subtle rebrand.
The station, formerly known as KiSS Throwbacks, which broadcasts on 104.9 FM in Vancouver, will now be known as KiSS West Coast.
The station also broadcasts on 92.5 FM in Abbotsford and 107.5 FM in Chilliwack.
No official press release has been issued for the Rogers-owned station, but the rebrand is clear on the station’s social media pages . We have reached out to Rogers for more information.
This isn’t the only major change coming to the station.
Earlier this month, we learned that 104.9 FM was going to become the new home for Canucks radio broadcasts.
A post on Instagram announced the news, saying, “KiSS Throwbacks is the new home for Vancouver Canucks radio broadcasts!”
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