Value-added farmers’ produce to be marketed under 'Kerala Brand’ for better price, says CM V.D. Satheesan
Kerala Chief Minister V.D. Satheesan announced a new 'Kerala Brand' initiative to market value-added agricultural products and improve farmer income. The government plans to leverage the Vizhinjam port for exports and integrate AI technology to mitigate wildlife-related farming threats.
Why it matters
This policy shift aims to modernize the agricultural sector in Kerala and provide economic stability to farmers through branding and infrastructure development.
Value-added farm produce will be marketed under 'Kerala Brand' to ensure fair prices for farmers, Keralam Chief Minister V.D. Satheesan has announced. Steps will also be taken to facilitate their quick and viable exports abroad by tapping the potential of the Vizhinjam port, he said.
He was delivering the inaugural address at the State-level Farmers’ Day celebrations at Kalamassery, Kochi, on Monday (August 17, 2026).
The State government, Mr. Satheesan said, will frame a new agriculture policy and programmes to support farmers, “the backbone of the State”, in overcoming challenges posed by climate change and natural calamities.
The government will initiate a second round of land reforms by effecting necessary changes in land rules. Measures will be taken to reopen closed plantations and promote tourism and multi-cropping without disturbing agricultural and environmental ecosystems, he said.
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