US-based online banking platform Bluevine eyes Indian businesses
US-based digital banking platform Bluevine is expanding its services to target Indian businesses looking to establish a presence in the United States. The company plans to offer specialized financial products and credit services to Indian founders and startups.
Why it matters
This reflects the growing trend of cross-border financial services catering to the global expansion of Indian startups.
Bluevine, a US-based digital business banking platform focused on small businesses, is increasingly eyeing at a growing number of Indian firms seeking to set up establishments in the US as pat of their expansion strategy.
“The owners, operators and entrepreneurs who generate revenue in the US, if they have a US entity, by definition, need to open a US bank account, which represents an opportunity for us”, said Aditya Narula, General Manager; India and General Manager of Global Lending & Credit, Bluevine, whose support team is based in Bengaluru.
Terming India as its top three international markets, Bluevine said it expects international markets to contribute 20% of its overall revenue over the next two to three years.
“We are investing significantly in India and building a lot specifically for Indian customers”, Mr Narula said..
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