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'Unlike anything we've released before': Whittaker's new chocolate block

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'Unlike anything we've released before': Whittaker's new chocolate block
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Whittaker's is launching a limited-edition 'Gumdrop Block' chocolate, featuring white chocolate with bubblegum flavoring and gumdrops. The release includes a collaborative ice cream flavor with Duck Island.

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This highlights consumer goods marketing strategies through limited-edition product collaborations and nostalgia-driven branding.

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<p>Whittaker's is releasing a new limited-edition block combining white chocolate with bubblegum flavouring and gumdrops.</p> <p>The Gumdrop Block, made with Whittaker's 28% cocoa white chocolate, will be available in supermarkets from Monday. It contains five different gumdrop flavours scattered throughout the block.</p> <p>Ahead of the supermarket release, Whittaker's has partnered with Duck Island Ice Cream to launch a tie-in flavour, Bubble Gumdrop, which mixes the new block through a bubblegum ice cream base.</p> <p>Duck Island stores nationwide will start scooping the flavour this Sunday, a day before the chocolate block reaches shelves.

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