‘Unlike anything we’ve experienced’: fans swarm San Francisco for BTS star’s art exhibition
BTS member RM has curated a successful art exhibition at the San Francisco Museum of Modern Art (SFMOMA) featuring his private collection. The show has seen record-breaking ticket sales, highlighting the intersection of K-pop celebrity and the fine art world.
Why it matters
The exhibition demonstrates the significant cultural influence of K-pop stars in traditional art spaces and their ability to drive engagement for cultural institutions.
Portrait of RM, member of K-pop band BTS. Photograph: Courtesy of HYBE Portrait of RM, member of K-pop band BTS. Photograph: Courtesy of HYBE Exhibitions ‘Unlike anything we’ve experienced’: fans swarm San Francisco for BTS star’s art exhibition K-pop star RM gave a boost to the previously struggling SFMOMA with an exhibition of over 100 pieces from his collection
Prefer the Guardian on Google T wo years ago, RM of the wildly popular K-pop boyband BTS was serving as a soldier in the South Korean military when he received an offer from América Castillo, a museum curator in San Francisco: would he consider an exhibition of his private art collection?
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