Universal Music is launching an AI music platform with ElevenLabs
Universal Music Group is partnering with ElevenLabs to create an AI platform that allows users to remix and generate music using licensed catalog tracks. This deal is part of a broader trend of major labels securing licensing agreements with AI companies to manage intellectual property.
Why it matters
The deal represents a significant shift in how the music industry is integrating generative AI while attempting to maintain control over copyright and artist compensation.
Universal Music Group is launching a new AI-powered platform that will allow users to draw from its catalog of licensed music to create song remixes, mashups, and new takes on tracks, according to an announcement on Thursday. The record label is developing the platform through a multi-year licensing agreement with ElevenLabs, a company that specializes in AI voice and music generation.
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