‘Universal appeal’: Celebrity Traitors producer reveals secrets to its success
The BBC reality show 'Celebrity Traitors' has achieved massive viewership, bucking the trend of declining traditional television audiences. Producer Stephen Lambert attributes this success to the show's universal appeal and its ability to unite mass audiences.
Why it matters
The show's success demonstrates that high-quality, appointment-based television can still compete with streaming services in the modern media landscape.
Celebrity Traitors has established itself as ‘appointment-to-view TV’, according to the show’s producer Stephen Lambert. Photograph: Euan Cherry/BBC/Studio Lambert Celebrity Traitors has established itself as ‘appointment-to-view TV’, according to the show’s producer Stephen Lambert. Photograph: Euan Cherry/BBC/Studio Lambert The Traitors ‘Universal appeal’: Celebrity Traitors producer reveals secrets to its success Over 10m people have tuned in for episodes of new season of BBC hit as mass TV audiences become increasingly rare
Prefer the Guardian on Google For the celebrities chosen as traitors in the BBC’s juggernaut reality show, the task is simple – kill off fellow contestants without getting caught.
Yet with the new series of Celebrity Traitors once again attracting huge audiences, its UK producers are delighting in one of the show’s more wholesome qualities – its popularity is staving off the death of television’s ability to unite the nation.
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