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TechCrunch·2 min read·easy

Unforgetful is a new reminders app for people who can’t stop hitting snooze

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Sarah Perez
Unforgetful is a new reminders app for people who can’t stop hitting snooze
✦AI Summary

Developer Marco Arment has released a new iOS and Mac app called Unforgetful, designed to improve upon Apple's native Reminders app. The app focuses on persistent notifications and smarter snoozing features to help users who struggle with task management.

Why it matters

It addresses common productivity pain points for users who find standard operating system tools insufficient for their needs.

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Marco Arment, the indie developer who created popular apps like Overcast and Instapaper, and who previously served as Tumblr’s chief technology officer, is out today with his latest creation — an alternative to Apple’s Reminders designed for procrastinators, called Unforgetful .

The new iOS and Mac app works with your current Reminders database, but it’s designed for people who find Apple’s system doesn’t work for them.

As Arment explains in his announcement on Friday, “Siri, for all of its faults, has always been very good at creating tasks in Apple’s Reminders app… The Reminders app , though, doesn’t fit me at all. I don’t like how it looks, how it works, or how it’s organized. Hell, I don’t even like its icon. There’s nothing about it I like. So I never open it.”

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