Unfair Links Launches a Link Building Service for Local Backlinks and Google Business Profile Matched Links

Unfair Links has launched a new SEO service that focuses on building backlinks through sites associated with verified local businesses. The service aims to provide more authentic, high-quality links compared to generic link-building practices.
Why it matters
It highlights evolving strategies in digital marketing and SEO, emphasizing the importance of local business verification for search engine ranking.
Unfair Links Launches a Link Building Service for Local Backlinks and Google Business Profile Matched Links
Unfair Links, a new link building service founded by Rollo Unden and Oliver Fish, today announced its launch in beta at unfairlinks.com . Instead of selling generic bought links, Unfair Links builds local backlinks on sites tied to real local businesses with a live Google Business Profile. Each of these Google Business Profile matched links is chosen to fit the country, language and topic of the specific page a customer wants to rank. The service is aimed at SEO agencies, in-house marketers and consultants, and early access is available through an email waitlist.
The problem: links that go live but do little
Anyone who has bought backlinks knows the pattern: a placement goes live, the report looks fine, and the page does not move. Usually the link simply does not fit.
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