UK startup snares $20m to recreate gigs with ‘hyper-realistic’ digital avatars

Scottish musician KT Tunstall filmed a pilot for Unit1 in a London studio. Photograph: Unit1 Scottish musician KT Tunstall filmed a pilot for Unit1 in a London studio. Photograph: Unit1 Music industry UK startup snares $20m to recreate gigs with ‘hyper-realistic’ digital avatars Unit1 hopes to offer lower cost version of shows such as Abba Voyage, showcasing living and dead artists in any venue

Prefer the Guardian on Google The former chief executive of Andrew Lloyd Webber’s entertainment group has obtained a near-£15m investment for his UK music tech startup that hopes to recreate classic concerts by manifesting musicians as digital avatars.