UK's Wings Music Group signs joint venture deal with Capitol Christian Music Group & Capitol Records
Universal Music Group's Capitol Christian Music Group and Capitol Records have formed a joint venture with the London-based Wings Music Group. The deal aims to expand the global reach of faith-based music artists.
Why it matters
The partnership highlights the growing commercial viability and international market potential of the Christian and gospel music genres.
Speaking to Music Week earlier this year, Capitol Music Group CEO & chairman Tom March identified the global potential for faith-based music.
"There are people of faith all around the world, let's get to them," said March of the ambitions for breakthrough artist Josiah Queen, who is signed to Capitol Christian Music Group.
Now that focus on international growth for faith-based music is ramping up with a major new deal unveiled today. Universal Music Group's Capitol Christian Music Group (CCMG) and Capitol Records have announced a joint venture deal with a rising London-based Christian & gospel music company, Wings Music Group.
Under the terms of the new agreement, select Wings Music Group artists will have access to Capitol Music Group's expertise and promotional muscle to expand their opportunities and fanbases around the world.
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