UK's financial watchdog cracks down on Premier League crypto partnerships

The UK's Financial Conduct Authority (FCA) has warned Premier League clubs regarding sponsorship deals with unauthorized crypto firms. The regulator highlights risks such as money laundering and reputational damage, urging clubs to ensure marketing materials meet strict financial promotion rules.
Why it matters
This crackdown signals a tightening regulatory environment for the intersection of professional sports and the cryptocurrency industry.
Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email UK s financial watchdog cracks down on Premier League crypto partnerships The FCA said unauthorized firms could be breaching rules on financial promotions through high-profile sponsorships deals. By Jamie Crawley | Edited by Sheldon Reback Jun 3, 2026, 10:19 a.m. 1 min read Make preferred on (Alex Livesey/Danehouse/Getty Images) What to know : Premier League soccer clubs have been warned by the U.K. s Financial Conduct Authority about sponsorship deals with unauthorized crypto firms. Clubs enabling such promotions could be exposed to legal liability, money laundering and reputational damage, the FCA said. OKX and Kraken are the two most prominent crypto companies to have sponsored Premier League Clubs, signing deals with Manchester City and Spurs, respectively. Premier League soccer clubs have been warned by the U.K. s Financial Conduct Authority (FCA) about sponsorship deals with unauthorized crypto firms .
The article objectively reports on regulatory warnings issued by a government body.
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