UK’s alcohol-free beer boom threatened by regulations, trade body warns
The British Beer and Pub Association is calling for a change in the official definition of alcohol-free beer to align with international standards. Current UK regulations are reportedly hindering the growth of the low-alcohol market by restricting the 'alcohol-free' label to products with 0.05% ABV or less.
Why it matters
Regulatory definitions can significantly impact market innovation and consumer choice in the food and beverage industry.
More than 64m pints of low- and no-alcohol beer are forecast to be sold this summer, an increase of 8m compared with last year./Getty Images More than 64m pints of low- and no-alcohol beer are forecast to be sold this summer, an increase of 8m compared with last year./Getty Images Food & drink industry UK’s alcohol-free beer boom threatened by official definition, trade body warns BBPA wants guidelines for beer to be classed as non-alcoholic to be changed from 0.05% to 0.5%
Prefer the Guardian on Google Pubs and brewers are being prevented from capitalising on Britons’ record-breaking thirst for non-alcoholic beer because of guidelines about which brews count as booze-free.
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