Uganda secures CAF partnership to promote tourism during AFCON 2027
Uganda has partnered with the Confederation of African Football to promote its tourism sector during the 2027 Africa Cup of Nations. The 'Explore Uganda' brand will be featured across tournament platforms to attract international visitors.
Why it matters
This partnership highlights how host nations leverage major sporting events to drive economic growth through tourism.
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Kampala, Uganda | THE INDEPENDENT | Uganda has secured destination sponsorship rights for the 2027 Africa Cup of Nations (AFCON), giving the country an international platform to promote its tourism attractions during the continental football tournament.
The agreement between the Confederation of African Football (CAF) and the Uganda Tourism Board (UTB) will see Uganda marketed as a tourism destination to football supporters, participating teams, officials, international media and other visitors expected for the competition.
The TotalEnergies CAF AFCON PAMOJA 2027 will be co- hosted by Uganda, Kenya and Tanzania from June 19 to July 17, 2027.
The partnership was announced in Kampala, with CAF General Secretary Samson Adamu, UTB Chief Executive Officer Juliana Kagwa, Tourism Minister Tom Butime, State Minister for Sports Peter Ogwang and Deputy Speaker of Parliament Thomas Tayebwa attending the launch.
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