Uganda’s food tourism market projected to hit sh14.

Uganda's food tourism market could grow to sh14.7 trillion ($3.5 billion) by 2034, presenting opportunities for farmers, agroecological entrepreneurs and tour operators to earn more from the country's indigenous foods and agricultural products. Joseph Kalema, the chief executive officer of the Agro-Tourism Association of Uganda (ATA), said the country's food tourism market had an estimated potential of sh5.36 trillion ($1.28 billion), with projections indicating significant growth over the coming years. He made the remarks on Thursday at Africa Hotel in Kampala during a press conference organised by PELUM Uganda ahead of the 2026 National Agroecology Week of Action. Kalema said agroecology presented opportunities not only for environmental conservation, but also generating income for farmers and other players in the agricultural value chain. "So, in Uganda, as far as the tourism association is concerned, the Ugandan market potential for food tourism is $1.28b.