Uganda, Malaysian Coffee Firm Discuss Boosting Coffee Exports to ASEAN
Ugandan diplomats met with Malaysian coffee firm COFFEX to discuss increasing exports of Ugandan Robusta coffee to the ASEAN market. The engagement aims to facilitate direct sourcing and promote Ugandan coffee varieties through an upcoming cupping event.
Why it matters
Expanding export markets is a key strategy for Uganda to boost its agricultural economy and strengthen international trade ties.
KUALA LUMPUR — The Uganda High Commission in Kuala Lumpur has held a strategic engagement with COFFEX, a major coffee importer and roaster in Malaysia, as part of preparations for an upcoming Uganda Coffee Cupping Event.
The meeting brought together Uganda’s diplomatic mission and COFFEX to discuss opportunities for promoting Ugandan coffee in Malaysia and the wider Association of Southeast Asian Nations (ASEAN) market.
The Uganda Coffee Cupping Event is expected to showcase the quality, diversity and distinctive profiles of Ugandan coffee to Malaysian and other ASEAN coffee buyers.
Uganda’s High Commissioner to Malaysia, Amb. Dr Betty Bigombe, welcomed the growing collaboration with COFFEX, noting that the partnership had already contributed to increased exports of Ugandan coffee to Malaysia and the wider ASEAN region.
COFFEX currently imports Robusta coffee from Uganda and expressed interest in increasing its import volumes.
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