Uber’s European expansion plans may have hit a speed bump
Uber has paused its planned expansion into five European markets, including Greece and Norway, to focus on existing operations. The company is also reportedly managing potential antitrust concerns related to its interest in acquiring Delivery Hero.
Why it matters
This shift highlights the strategic challenges and regulatory hurdles major tech platforms face when scaling internationally.
Back in February, Uber announced ambitious plans to launch in seven new European markets in 2026 — but now the Financial Times reports that five of those launches are on hold. Country launches that have been paused include Austria, Norway, and Greece.
The report relies on industry sources and financial reporting without taking a stance on the company's business decisions.
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